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Independent niche perfume house. Vegan and cruelty free fragrances New York, vegan luxury candles | Buenos Aires meets New York | FRASSAI | With a sensorial approach to design, each piece is conceived to evoke the senses. Our fine scented candles and eau de parfum collection will transport you through meaningful personal scented journeys

Modern fragrance and jewelry house | Buenos Aires and New York | FRASSAI

We share our inspiration as we embark on a journey of fragrance, art and beauty. Discover our indie perfume and candle lines, fragrance reviews and our own creative journey. Embark on this sensorial experience with us and stimulate your imagination

Experiencia Sensorial en BBID

FRASSAI

Experiencias únicas que invitan a viajar con el olfato. En el espacio de Bárbara Bertone, en la Rue des Artisans sobre la calle Arenales en Recoleta, nuestra fundadora, Natalia Outeda, presentó la línea de fragancias HOME de sus dos marcas, FRASSAÏ y ASTOR PARFUMS.

Las invitadas hicieron un recorrido por la perfumería a través de historias que inspiraron cada creación. Además descubrieron el Arte del Layering, un nuevo concepto creado por Natalia Outeda que propone customizar las fragancias de los espacios que habitamos haciendo Layering de acordes olfativos. Cada room spray y difusor está compuesto de notas que pueden combinarse de multiples formas para crear espacios verdaderamente únicos.

Las velas FRASSAÏ y los room sprays y difusores ASTOR, se encuentran disponibles en BBID.

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Unique experiences that invite us to travel with the senses. In the wonderful space of interior designer Bárbara Bertone, in the Rue des Artisans in Recoleta, our founder, Natalia Outeda, shared fragrances from her two brands, FRASSAÏ y ASTOR PARFUMS.

Our guests embarked on a sensorial experience and learned about the stories that inspired each creation. They also discovered the Art of Fragrance Layering, a new concept created by Natalia Outeda, which proposes customizing the scent of the home and other spaces by layering olfactive accords. Each room spray and diffuser is composed by notes that can be combined in multiple ways, to create truly unique and and individually inspired fragrances.

FRASSAÏ scented candles ASTOR room sprays and diffusers are available for purchase at BBID.

Entrevista a Natalia Outeda en La Nación Moda & Belleza / Interview to our Founder in La Nación Argentina

FRASSAI

Dallas welcomes Frassaï Perfumes at The Scent Room

FRASSAI

Last Thursday, our founder, Natalia Outeda, traveled to the newly opened perfume store Scent Room, located in West Village, Dallas, Texas. The evening was filled with scents and refreshments while Natalia shared the story behind each scent with customers, bloggers and perfume lovers. Those who visited also previewed our two new fragrances, which are coming to stay this July: Teisenddu & A Fuego Lento. Blondine, Tian Di and Verano Porteño are now available at The Scent Room. You may also Pre-order Teisenddu & A Fuego Lento which will be in-store July.

Coming this July!

FRASSAI

frassai fragrances

Our two newest fragrances are here to stay.

Get a taste of the most talked about FRASSAÏ fragrances of 2018.

This is what fragrance lovers, bloggers and critics are saying:

Teisenddu is delicious, with a strange, caramellic-burnt, oddly marine note up top, combined with a warm spicy leather heart and dusted with a powdery-floral cloud. Brilliantly original, and brilliantly executed
— Luca Turin
Teisenddu is the most intriguing fragrance in the collection. Inspiration came from torta negra, a cake made with rum, dried fruit and nuts. 19th century Welsh immigrants who settled in Patagonia introduced the cake to Argentina.
...and features a spicy fresh kick of juniper and nutmeg before notes of rum, dark sugar and leather take over.
— Clayton - What Men Should Smell Like
Discreetly warm rum, charming dried fruits and fine leather
with an elegance that invites you to enjoy... Marvellous.
— Alex Stein
My best blind ever (Teisenddu). It’s a true gem, BRAVO.
— Laura K.
Best of Scent Frassai A Fuego Lento

A FUEGO LENTO

A jasmine-leather stunner.” / Selected TOP 25 perfumes of 2018.
— Colognoisseur's Best of 2018
named after #tango composition: #AFuegoLento (2018) by @rodrigofloresroux ⭐️⭐️⭐️⭐️⭐️ A firework of white jasmine floralcy versus orange flower freshness, contrasted by cassis, in a civet-accented suede theme; distinct signature style of Rodrigo Flores-Roux.
— Krafty Smellz
A Fuego Lento is the type of jasmine perfume that simmers with the low-humming intensity of a neon light. Slightly dangerous but irresistible.
— BGirlRhapsody
A Fuego Lento is for me an amazing reminder of the late spring, it is warm, the skies are ocean blue, and everywhere the flowers are blooming
— Irina B.

Colognoisseur on Blondine & Yann Vasnier

FRASSAI

Yann Vasnier 201

Posted on April 6, 2019 by mark behnke in Mark BehnkePerfumer 201 and tagged arquiste the architects clubautredivine l'homme sagefrassai blondinekeiko mecheri gourmandisesparfums delrae panacheyann vasnier.

As I’ve been making my list of the perfumers, I want to cover in this column, I naturally trend towards my favorites. Yann Vasnier is certainly one of my favorites. He is a perfumer who has done some of his best work in partnership with Rodrigo Flores-Roux, Calice Becker, and Francoise Caron. He is unafraid to take risks which means some of his most daring work is discontinued. I could’ve made a list of Apothia L Apothia, Le Labo Aldehyde 44, Tom Ford Private Blend Urban Musk, Marc Jacobs Bang, and Tom Ford Private Blend Lavender Palm. If I had done that it would have been a column examining texture within perfume design. M. Vasnier is one of the few perfumers who is known to have designed an Axe spray; 2009’s Axe Essence. For this month’s Perfumer 201 I’m going to look at the development of M. Vasnier’s gourmand style over the years.

Frassai Blondine (2017)- Natalia Outeda also used M. Vasnier to create one of her debut perfumes for Frassai. Blondine was an early example of the transparent floral gourmand trend which has taken off in the last eighteen months. M. Vasnier takes an expansive floral accord. Then he precisely adds caramel and cocoa until they reach a place where they do not overwhelm the floral but make a sticky platform for them to rest upon. This is one of my favorites of this early floral gourmand style.

Disclosure: This review is based on bottle I purchased.

Mark Behnke

http://colognoisseur.com/yann-vasnier-201/

Cata Olfativa en Buenos Aires

FRASSAI

Video: @greenglassargentina Grabados: Eli Moreno Locación: Casa PopUp

Creating one-of-a-kind olfactive journeys is the result of vision and team work. It all starts with the selection of the most precious ingredients to create an olfactive harmony that will gain dimension as it interacts with your unique skin. Last week, Natalia shared her creative journey at CASA concept store in Buenos Aires. We have many more #sensorialexperiences to share with you this year. In the meantime, discover our collection in Buenos Aires (@frassai & @casa_popup), Miami (@osmeperfumery), Abu Dhabi (@limitedgallery) and of course, on frassai.com. We have a special gift offer for preorders of A Fuego Lento and Discovery Sets 👃🏼#buenosairesmeetsnewyork#scentedjourney 

fotos: Gonzalo Kramer

Un perfume de alta gama es el resultado de visión y creatividad, de la selección de los ingredientes más preciados para lograr una armonía perfecta que cobra dimensión al conectar con cada piel. La semana pasada nuestra fundadora @natalia_outeda dio una #cataolfativa en la tienda concepto @casa_popup Buenos Aires. Te gustó? Tenemos mucho más para compartir con vos este año.

Embarcá en un #viajesensorial y estimulá tu imaginación. Nuestros perfumes y #velasfrassai se encuentran disponibles exclusivamente en nuestro acogedor showroom de CABA, en CASA y por supuesto, en frassai.com. 

Concertá cita al 11.6003.8185 o concierge@frassai.com

Perfumes como ciudades en un mapa, por Paula Cañón

FRASSAI

Perfumes como ciudades en un mapa

Paula Cañón

Blondine es el perfume de "entre mundos" para mí, de una ciudad llena de luces y flores y bailes y fiestas de la corte, pero es también la ciudad de las puertas, porque tiene callejones y umbrales y espejos que te llevan a mundos peligrosos si das un paso sin darte cuenta. Es muy cuento de hadas, es el parque plácido en el que Alicia ve de pronto a un conejo mirando un reloj, es el cielo con cometas de la noche de fin de julio en la que un gato lee un mapa en la puerta de Privet Drive, es el aroma del ropero que da a Narnia.

Tian Di, por su parte, es una ciudad monumental, donde te podes cruzar con héroes míticos, sacerdotisas, derviches y sabios, donde se deciden las cosas importantes. Ahí crece el árbol eterno, por ahí corre el río que lleva a todas partes, en sus bibliotecas están todos los libros que se escribieron y se van a escribir, y en una de sus torres de cristal se guardan los nombres de todas las cosas.

A fuego lento es la ciudad de eternos atardeceres rosados y perfectos. Rodeada de huertos fragantes, en ella se pueden oír casi siempre el murmullo de agua entre las azucenas salvajes y el sonido de las copas de cristal, y el latido del corazón de las flores que se abren y de los amantes que se dicen secretos efímeros que son para siempre. Es la ciudad del amor, por supuesto.

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Teissendu es una ciudad hecha de piedra, delicada y fuerte, espontánea y perfectamente planeada, poblada de exploradores, investigadores y aventureros. Por su cielo pasan viajeros en globo, en las calles se venden mapas de todos los mundos, es una ciudad de inviernos largos y veranos explosivos, de jardines caóticos que se estudian con cuidado, de aprendizaje y de inventos, y de despensas llenas de mermeladas y licores hechos de flores y frutas fantásticas. Es la ciudad de las historias y si por mí fuera, en esa ciudad cada persona tendría un animal protector, como en La brújula dorada.

6 Latino-Owned Perfume Brands You Should Know

FRASSAI

Thank you Alejandra and Remezcla. We’re so proud to be part of this #latinoowned list! Get your dose of Verano Porteño here or in Osme Perfumery Miami.  

With inspiration taken from a walk around Buenos Aires in the summer, Verano Porteño is what it says on the tin: a bright, sunny (citrusy) smell held down by a light jasmine. FRASSAÏ, which has the additional distinction of being woman-owned, has its only boutique in Buenos Aires, so you can almost picture summer air sweeping into the shop to inspire the perfume.

Frassai en Remezcla

The Flower Whisperer

FRASSAI

Discovery Set Frassai Perfumes by Bgirlrhapsody

👃 Recent Sniffs 👃

I've been getting my nose round the @frassai collection of five perfumes. The brand was launched in 2017 by @natalia_outeda and is Argentina's first niche fragrance brand owned by a woman. 🎉🙌💃🙌🎉

Sampling the perfumes I learned two things. The first is that perfumer @rodrigofloresroux , the nose behind Verano Porteno and A Fuego Lento, is the Flower Whisperer. More often than not I'll stumble upon a floral fragrance, find myself really into it and then discover it's one of his. Verano Porteno felt as if I were spraying myself with sunshine. As far as citrus florals go, it is 💯💯. An absolute joy. While A Fuego Lento is the type of jasmine perfume that simmers with the low-humming intensity of a neon light. Slightly dangerous but irresistible. 


The second thing I learned is flormandes (floral + gormande) are a thing. Teisenddu, created with perfumer Roxanne Kirkpatrick ( @roxyrosedemai ) perfectly balances a powder puff mimosa with toothsome, boozy sweets without dropping off into cupcake land.

Glass Magazine 10th Anniversary

FRASSAI

"For Spring, it's time to embrace the light with some bright invigorating and sometimes joyously sensuous fragrances - with notes of citrus, figs, roses, jasmine and even some amber. Here is the Glass selection of our seasonal favourites". By Caroline Simpson

Glass 10th Anniversary Issue Spring 2019

Glass 10th Anniversary Issue Spring 2019

10. Frassai, Verano Porteño

From the brilliant Argentinian brand Frassai, Verano Porteño is vibrant, fresh and full of lively florals. With accents of cardamom, Calabrian bergamot, imperial jasmine and vetyver.

@the_v_scentt in Spain reviews Frassaï's perfume collection

FRASSAI

Discovering fragrances - FRASSAÏ

A Fuego Lento
Clear opening of white flowers (jasmine and orange blossom). It has a green background and slightly sweetened. In the final phase a soft suede appears. Spectacular longevity on skin.

Blondine
Original and unique creation. There is a perfect blend of floral notes, creamy notes (butter) and subtle caramel nuances. Perfume between floral and gourmand masterfully executed. Again, I am surprised by the longevity of the perfume.

Teissendu
The opening is balanced with bitter orange and rum. It's like a boozy and fresh touch. Quickly enters the scene the brown sugar note, which sweetens this initial bitterness. At the base, leather is perceived that begins to appear in the drying phase.

Tian Di
Three notes are easily perceived at the beginning: ginger, peach and anise. Fresh and fruity perfume. As the fragrance develops, touches of incense and sandalwood are shown to complete this great perfume. 

Verano Porteño
Again the jasmine note that we find in A Fuego Lento appears. Crisp, fresh and very aromatic. In this case are accompanied by vetiver and citrus. Base spiced. Ideal perfume for spring and summer time.

Conclusions: High quality ingredient that achieve perfumes with a performance well above the average. In general quite original. My favorites of the line are 1-Tian Di, 2-Verano Porteño and 3- Blondine.

Take a Porteño Journey

FRASSAI

It’s no secret that we are obsessed with the magic of Buenos aires. If you’ve ever been to the city, you know there is a “no sé qué” that makes it truly special and hard to forget. From hidden shops to a vast offer of cafés, the warmth of its inhabitants and its eternal blue skies, Buenos Aires welcomes you time and again.

TEATRO COLÓN

Teatro Colón Buenos Aires - Frassaï

Regarded as one of the finest in the world, Teatro Colón surprises you with its arquitectural beauty as you walk through the center of the city. Its gorgeous façade and interiors hide a magical underworld filled with rehearsal rooms, scenography art, and workshops for tailors, shoemakers, and stylists.

Teatro Colon arana.jpg
Teatro Colón el telón @frassai Buenos Aires

CASA POP-UP

Ph: Casa_PopUp

Ph: Casa_PopUp

A hidden concept store in the beautiful Olivos area. Right out of the city and just meters away from the water, Casa PopUp offers a carefully curated selection of artists and designers from Argentina and Brazil. Natalia is planning a special event at Casa PopUp this March. Stay tuned for more details.

PORTEÑO NECKLACES

A new way to wear perfume. The Porteño Necklaces were designed in collaboration with local artist Silvia Azpiazu. Made of genuine Argentine leather they establish a balance between the rough and the fragile. Spray liberally with your favorite FRASSAÏ fragrance. Available this March. Sign up for early access and a special gift.

There is something to be said about slowing down and connecting with the invisible. There is transformation in each drop that touches your skin. There is more for those in search of unique experiences.

Ph: TinaB Photography

Ph: TinaB Photography